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| Jon Davey |
| Online Community Manager |
| What is a Social Media Director? |
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Forbes.com needs some answers from us SMDs |
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I've just read an article by Dirk Smillie on Forbes.com, Journalism's Hottest Job , which tells how Social Media Directors (SMDs) are an elite crew but questions our value to the planet ... fair question ... he states...
"About 200 social media directors now exist at newspapers, book publishers, magazines and television news stations. Most have taken on their positions in the last two years. Rarely offline, their job is to tweet, ping, blog and friend-find throughout the day, building and interacting with new audiences, promoting media brands and sometimes breaking news." Later "... Hiring an SMD is a marketing crap shoot. It's been likened to the risk model of venture capital, where only a handful of start-ups succeed in a sea of failures." Read his full story ... http://www.forbes.com/2009/12/09/social-media-director-business-media-journalism.html SMDs Your industry needs you ...If you are a Social Media Director or feel like you wanna be one, tell us in 140 words who you are and how you rock the world... If we can lock and load your feedback in one place it’ll be helpful to us all ... so please add to the Social Media Director group on Linkedin ... you’ll find it here: http://www.socialmediadirectors.co.uk Then I'll send a little note... probably by post... to Dirk, see if we can't make him a bit more Smiley! It's the way I tell 'em... Thank you Jon |
