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Are Murdoch Microsoft doing a Cleopatra Caesar rap? |
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I'm not sure of the finer detail of history but the general vibe surely is the same...
Cleopatra & Caesar were on different empire building teams and came together for fame and fortune ... history repeating itself but with different empires, this time Murdoch & Microsoft combing to beat a mortal foe GOOGLE !! Google earns billions from its pay per click model and gets 90% of all the searches here in the UK. Bing isn’t on the same page, even Microsoft execs use Google a former Managing Director of Microsoft UK told me at a business networking event last month ! Rupert Murdoch has the lion’s share of offline media and he’s determined to look after it ... combining with Microsoft and blocking pages makes sense as many journo’s use the web to search for more information on their story ... and they will pick up content from other news sources and replicate that in their releases ... as Steve of the Birmingham Mail showed: Today anyone can set up a social network and ultimately we are all able to share our thoughts and opinions with the world. The quality of an online community, social media site, network, whatever you want to call them defines itself by the management team. If they want to be heavy handed then those with the opposite opinion will be pushed / bullied away and that community will become known to have a strong leaning towards x ... it will then attract people who agree and love x ... it will then be sponsored by those whose target market is the perfect X ! I think there will be millions of social networks around the world all with a specific focus ... the number of people who work for each social media network will be directly determined by the audiences willingness to pay membership and or sponsors looking at a target market ... without money it is not a business but a hobby site ... natural selection will determine which are which ... Mr Rupert Murdock or indeed any publisher out there looking for a Social Media Director should knock on my door and we can talk about your mission and work out a social media strategy to help you be king of your chosen castle. Over dinner last night I mentioned to the guest of honour that I was front page of The Royal Borough Observer this week to which he retorted, “I don’t know why anyone would want to be in the newspaper. If ever I am then it’s usual because I have done something wrong!” Who was the guest of honour and how can I be of service? P.S. Best of luck to Miles Amoore this evening! Thank you. Jon Davey Social Media Director and NEW Business Generator Call 01753 852904 or 07881 744495 • I can direct your social media distribution • Generate business leads for sales teams and sales professionals. • Use existing social networks and build bespoke social networks for YOU. Jon is available to talk on social media and business lead generation using the web. Please review his latest comments and please connect via the following channels: • JonDavey.co.uk • Business Leads UK • Twitter - Jon Davey • Social Media Directors • Networking events in Berkshire • BinB LinkedIn Group • Twitter - BinB News Thank you. |
